Hemp Beverage Companies Face Existential Threat Under 0.4mg THC Container Limit

Source: https://www.npr.org/2026/02/02/nx-s1-5633438/hemp-marijuana-cannabis-thc-cbd-farm-bill

Overview

The Nov 2026 rule caps final products at 0.4mg total THC per container. A typical ‘low-strength’ THC seltzer contains 2-10mg per can—5-25x over the limit. Hemp beverage companies that built an entire market under the 2018 Farm Bill say the change would ban drinks currently considered mainstream. Even some CBD products with trace THC could be caught. The ‘container’ definition is the key battleground.

Clinical Perspective

💊 YOUR THC SELTZER IS ABOUT TO BE ILLEGAL

The math doesn’t lie:

💊 New limit: 0.4mg total THC per container

🔹 Typical ‘low-strength’ seltzer: 2-5mg per can

🔹 ‘Moderate-strength’ drinks: 5-10mg per can

⚖️ That’s 5-25x OVER the new legal limit

💊 Even CBD products with trace THC could be caught

💊 3,000+ US stores currently sell THC beverages

⚖️ Multi-billion dollar market at stake

🔹 ‘Container’ definition is THE key variable

How FDA defines ‘container’ will determine which products live and which die.

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