Overview
Chicago’s United Center, the largest entertainment arena in the US, has entered a historic partnership with cannabis drink brands, establishing the first-ever official THC sponsorship at a major American venue. The deal with RYTHM Inc. marks a mainstream breakthrough for cannabis beverages, positioning them alongside traditional alcohol sponsors. This partnership signals growing cultural acceptance of cannabis as a social beverage and comes at a critical moment—the Nov 2026 federal ban threatens to eliminate the hemp-derived THC beverage market entirely.
Clinical Perspective
🔹 UNITED CENTER MAKES CANNABIS HISTORY
Chicago’s United Center — the largest entertainment arena in the US — just entered a historic partnership with cannabis drink brands.
💊 RYTHM Inc. becomes the venue’s official THC sponsor
✨ First-ever cannabis brand sponsorship at a major US arena
💊 THC beverages positioned alongside traditional alcohol sponsors
🔹 Signals mainstream cultural acceptance of cannabis as social beverage
This partnership marks a pivotal moment: cannabis is no longer on the margins of American entertainment. It’s center stage.
But the Nov 2026 federal ban threatens to eliminate the hemp-derived THC beverage market entirely — just as it’s achieving mainstream recognition.
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Source: https://www.marijuanamoment.net/