Overview
A University at Buffalo study published in the Journal of Psychoactive Drugs found that people who switched to cannabis-infused beverages cut their weekly alcohol intake roughly in half—from 7.02 drinks to 3.35. Nearly two-thirds (62.6%) of cannabis beverage users reported reducing or stopping alcohol. Researchers believe the familiar social experience of holding a canned drink makes cannabis beverages an easier substitute. The survey covered 438 adults. Euromonitor projects global cannabis beverage sales could surpass $4 billion by 2028. The study arrives as the $1B hemp beverage market faces an existential threat from the Nov 2026 ban.
Clinical Perspective
🔹 CANNABIS DRINKS CUT ALCOHOL USE NEARLY IN HALF
A groundbreaking University at Buffalo study just proved what the industry has been saying:
🔹 Before cannabis beverages: 7.02 alcoholic drinks/week
🔹 After cannabis beverages: 3.35 alcoholic drinks/week
🔹 62.6% reduced or stopped drinking alcohol
🔹 Fewer binge drinking episodes reported
🔬 Researchers: the familiar ‘can in hand’ social experience makes substitution easy
📈 Cannabis beverage market: $1B+ and growing
🔹 Global projections: $4B+ by 2028
💊 But the Nov 2026 ban would eliminate most THC drinks
This is the first study focused specifically on cannabis beverages as alcohol harm reduction. The data is clear.
Published in the Journal of Psychoactive Drugs.
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Source: https://www.sciencedaily.com/releases/2026/02/260217005806.htm