Gen Z purchasing habits in Illinois make them a lucrative target.
$105.89 – Average spend per product, as self-reported by Gen Z dispensary shoppers in Illinois
When asked what they spend on individual products, Illinois-based Gen Z shoppers spend well above the overall average, making them a lucrative target audience. This also translates to a higher monthly spend for the demographic. For comparison, Baby Boomers spend nearly $100 less than Gen Z per month.
Source: Brightfield Group, US Cannabis Retail Brand Health, H1 2023
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