Research study · Addictive Behaviors · 2023
A remote brief intervention plus social media messaging for cannabis use among emerging adults: A pilot randomized controlled trial in emergency department patients
Verified on PubMed Randomized controlled trial
A 2023 randomized controlled trial in Addictive Behaviors tested cannabis in cannabis use. The intervention combining a brief motivational interviewing session and 4 weeks of private social media (Snapchat) messaging was highly feasible and acceptable to emerging adults in the emergency department. This pilot suggests that using familiar social media platforms can make brief motivational.
In plain language
Study overview
Combining a brief motivational interviewing session with 4 weeks of tailored health coaching via a familiar social media platform (Snapchat) is a highly acceptable, engaging approach for reaching cannabis-using emerging adults in emergency care settings. While pilot results show promising improvements in readiness to change, larger definitive trials are needed to confirm long-term behavioral efficacy on consumption.
Findings
The intervention combining a brief motivational interviewing session and 4 weeks of private social media (Snapchat) messaging was highly feasible and acceptable to emerging adults in the emergency department. Over 95% of intervention participants liked the brief health coach session and found it helpful. Intervention participants showed theory-consistent increases in importance and intentions to change cannabis use compared to control participants.
The deeper readScientific analysis
Introduction: Interventions addressing cannabis use among emerging adults (ages 18-25) are currently needed to prevent negative outcomes. Emergency Department (ED) visits provide an opportunity to initiate interventions. In this pilot study, we created a brief intervention (BI), extended with private social media messaging for emerging adult ED patients who use cannabis regularly. Study aims were to examine intervention feasibility, acceptability, and descriptive outcomes. Methods: We recruited and randomized N = 58 emerging adults (M age 21.5 years, 65.5% female) who used cannabis from an ED in-person and remotely after their ED visit (given COVID-19 restrictions). Participants randomized to the intervention (N = 30) received a Motivational Interviewing-based BI and 4 weeks of health coaching via private social media; control participants received a resource brochure and entertaining social media messaging. Follow-ups occurred at 1-month and 3-months. Results: Most intervention participants liked the BI (95.8%), found it helpful to discuss cannabis use in the BI (91.7%), and liked interacting with coaches on social media (86.3%). Social media content (e.g., video clips, images/still pictures/memes) were highly rated. Descriptively, the intervention group showed theory-consistent changes in importance of and intentions to change cannabis (increases vs. decrease/stability in control group), whereas findings for cannabis consumption/consequences were mixed. Conclusions: This BI paired with social media messaging was acceptable in a sample of emerging adults from an ED who used cannabis regularly. Despite feasibility challenges due to COVID-19, this intervention warrants future investigation with a larger sample and longer follow-up period, with attention to the changing cannabis landscape when measuring outcomes.
The paper
Citation
Bonar EE, Goldstick JE, Tan CY, Bourque C, Carter PM, Duval ER, et al. A remote brief intervention plus social media messaging for cannabis use among emerging adults: A pilot randomized controlled trial in emergency department patients. Addictive Behaviors (2023). PubMed 37598642 · DOI
Limitations the authors noted
Small pilot sample size precluding powered statistical efficacy testing. Recruitment and retention impacted by COVID-19 pandemic constraints. Reliance on self-reported substance use data.
In practice
Why this matters
This pilot suggests that using familiar social media platforms can make brief motivational conversations about cannabis use more acceptable to young adults in emergency settings, though larger studies are needed before this approach changes standard care.
Browse related research
Condition: Cannabis use Topic: Cannabis Topic: Hallucinogens
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Reviewed by Dr. Caplan on October 7, 2026.
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